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| About Soccer Marketing, Inc. |
About Soccer Marketing, Inc. - Helping You Reach Your Marketing & Revenue Goals
Soccer Marketing, Inc., (SMI) is the leading organization dedicated to the support and development of amateur Hispanic outdoor soccer in the Greater Los Angeles area.
Through brokering sponsorship of over 200 regional adult male leagues and its own grass roots local tournaments, SMI brings together and showcases the talents of the best Hispanic amateur players in Los Angeles. SMI's participating leagues and proprietary events draw crowds of your target market: we can help you get in front of them for less than most any other option available to you!
Soccer Marketing, Inc., and its corporate partners reach out to a growing community of hundreds of thousands of Hispanic soccer players and their families. There are an estimated 500,000 adult Hispanic men playing outdoor soccer in amateur leagues every weekend in LA.
Considering that players' family and friends attend their games, sponsors can gain access to well over 1 Million Hispanics during their favorite pastime--creating an emotional bond to sponsors brand. Sponsors can market to one or more of the over 200 existing adult male Hispanic soccer leagues in Los Angeles County, obtaining booth space and the ability to post banners with logos and other marketing messages. On any given weekend day, from 1,000 to 1,500 Hispanic soccer players, friends, and family members will attend a league game. Your company can be there.
For less client acquisition cost than most any other marketing channel, sponsors can leverage this powerful space to grow their revenues.
Ask us about sponsorship of one or more of the 200+ unaffiliated Hispanic male outdoor soccer leagues in Los Angeles area. For those on a tight budget, we offer a simple licensing fee based on average attendance, permitting you to promote your business during a particular league's games. We can recommend banner printers or as a premium service we can print your banners, flags, and even set up your booth. You and your staff just needs to show up and start selling or generating leads.
The 2010 season of one of our properties, Copa Los Angeles, will have a total attendance of more than 100,000 at 25 weekend tournaments across Los Angeles County. For more information, contact us at 866-339-4619 or visit http://www.copalosangeles.com.
Our Philosophy
While creating enjoyable experiences for our attendees, Soccer Marketing, Inc., helps its partners and sponsors achieve their goals. This is where we build in the trigger points to our integrated marketing strategies that create calls to action and ultimately deliver our sponsors’ desired metrics. We aim to build in these triggers at every step of the attendee experience.
So, if signage is part of the integrated plan, what else can we do? Instead of just placing the logo, we create a dynamic experience whereby attendees are called to action.
At every event, a database is collected from attendees, available to sponsors.
We do surveys at all our events as attendees register to win prizes, and those surveys can include our sponsor's own questions that help them identify qualified leads. Working with the sponsor prior to the event, a marketing strategy is executed to engage the customer in a relevant, dynamic experience. The innovation could end up being a fun experience that further extends the customer’s exposure to the brand. While brand impressions are still important, we encourage greater relationship building with the brand, and sponsorships become dynamic and activation is increased.
We help you activate your sponsorship at a much more attractive cost-benefit ratio than most any other option available in Los Angeles County.
We look forward to the opportunity to work with you to create the dynamic experiences that call your audience to action and engage them in your brand.
In Los Angeles, the Hispanic market is booming. More than simply greater numbers than any other demographic, the Hispanic population is growing in their disposable income.
Click here to read more about the demographics of Hispanics in Los Angeles County.
The possibilities of creating dynamic experiences at soccer tournaments have never been greater, and Hispanics are seeking these experiences out every weekend at thousands of games across LA County.
SMI Staff
Soccer Marketing, Inc., has brought together experts from the fields of Hispanic soccer event production and Hispanic PR & Marketing.
Daniel Morales, MBA
Daniel is Dir. of Public Relations for SMI. He oversees: SMI's PR campaigns both online and in print; and develops and maintain relationships with key people in the Los Angeles community, including Hispanic soccer league presidents, civic and non-profit leaders, and monitors the daily business operations.
In his previous experience in the economic and business development fields, Daniel was a Director for Valley Economic Development Center. This Center manages numerous projects in Los Angeles County. The projects Daniel oversaw included: county Business Assistance Centers, Economic Development Initiatives, Small Business Development Centers, and Disaster Assistance Centers.
Daniel’s entrepreneurial ventures include starting, managing, and operating several businesses in the fields of manufacturing, import / export, internet technologies, and software development.
His most recent venture included starting and managing the operations for MandrakeSoft, Inc., with headquarters in Paris, France and Pasadena, CA, which now distributes software to over 180 countries. MandrakeSoft received over $20 Million in venture capital and grew their initial team from 5 to over 150 employees in over 20 countries in only 2 years when they went public in the Paris Stock Exchange. MandrakeSoft won a prestigious global Distribution of the Year award at the Linux World Expo in San Jose, CA, for their Linux Mandrake software. Daniel led the team responsible for offices in Canada, US, and Latin America supporting the sales and operations.
Daniel Morales provides a unique perspective on the elements for adding and creating value in a wide range of business. With more than 20 years of consulting thousands of small and medium size business, he serves on the board of directors for several for profit and non-profit organizations.
He is a regular contributor to international TV, radio, newspapers, and magazines, including such publications as: Los Angeles Times, La Opinion; television programs on CNN, Univision, NBC, Telemundo, and numerous interviews for Public Access TV; and featured expert on KLVE, KTNQ, KPFK, KPCC, KWKW, and NOTIMEX.
Daniel received his B.S. in chemical and computer systems engineering from the Instituto Tecnologico de Monterrey (ITESM) in Mexico and a Masters in Business Administration (MBA) from the University of California, Los Angeles (UCLA).
Andrew Barden
Andrew is Dir. of Business Development for SMI. He helps businesses large and small partner with SMI properties and benefit from these partnerships in many ways, helping them reach both revenue goals and branding objectives.
Andrew Barden began his entrepreneurial life when he co-founded a live entertainment company called InJest, Inc, based in New York in 1992. After finishing his BA in Psychology & Comparative Religious Studies in 1999, Andrew was recruited to play the role of Director of National Sales of Emergency Lifeline Corporation where he broke 18-year-old sales records.
Andrew was then freelancing as a business plan researcher and writer for several years & founded Philanthropic Entrepreneur in early 2005 to help entrepreneur's focus on "what matters most" both personally and professionally.
When he discovered OneCoach, Inc, he immediately moved his private clients into their mindset training and marketing innovation programs with terrific results. He was so impressed with their programs and leadership, in mid-2007 he decided to help promote the OneCoach mission and serve as a Membership Advisor.
At OneCoach, he worked closely with some of the most successful entrepreneurs in the world. As an Advisor there, he performed over 1,600 small business strategy sessions, providing a marketing diagnostic assessment for new & seasoned business owners, helping them see what might be stopping them from making more money.
Having joined the SMI team, Andrew oversees our Sales Team and is the main point of contact for sponsorship opportunities.
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